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Case study · Investment branding

Fetakgomo-Tubatse Special Economic Zone – Brand Strategy Development

Country & Region: South Africa, Limpopo Province

Objectives

  • Develop a compelling brand strategy for the emerging SEZ.
  • Define the SEZ’s unique value proposition and positioning.
  • Strengthen investor-facing communication and market visibility.

Scope of Work

  • Submission of three logo concepts with descriptions.
  • Research and writing on the SEZ’s origins, location, and value proposition.
  • Development of location branding templates.
  • Target market leads development and management.
  • Campaign planning for print, electronic, and digital platforms.

Key Outputs

  • Inception Report.
  • Final Research Report.
  • FTSEZ Brand Architecture & Style Guide.
  • Brand Strategy.