Case study · Destination marketing strategy
Limpopo Tourism Agency – Destination Limpopo Marketing Strategy 2030
Objectives
- Establish a comprehensive provincial marketing framework.
- Identify and catalogue Limpopo’s unique tourism attributes.
- Develop a unified, province-wide marketing strategy.
- Position Limpopo globally as a destination with distinctive offerings.
- Increase domestic and international visitation.
Scope of Work
- Full situational analysis and review of existing marketing activities.
- Stakeholder engagement across government, the private sector and communities.
- Market segmentation for domestic, regional and international leisure, business and events tourism.
- Development of an integrated ATL, BTL, TTL and digital marketing plan.
- Identification of strategic partnerships, events, influencers and brand activations.
- Recommendations on digital tools for marketing, CRM and analytics.
- Promotion of sustainability, inclusivity and community-based tourism.
- Establishment of monitoring, evaluation and return-on-investment frameworks.
Key Outputs
- Inception Report and stakeholder engagement plan.
- Situational and Benchmarking Report.
- Draft Integrated Marketing Strategy.
- Final Integrated Marketing Strategy.
- Three-to-five-year Implementation Plan.
- Monitoring and Evaluation Toolkit.