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Case study · Brand architecture

Musina-Makhado SEZ – Brand Architecture, Style Guide & Launch

Country & Region: South Africa, Limpopo Province

Objectives

  • Develop and launch a complete brand architecture and strategy for MMSEZ.

Scope of Work

  • Submission of three logo concepts with descriptions.
  • Brand applications and style guide development.
  • Creation of digital brand assets.
  • Roll-out plan for brand campaign.
  • Brand launch event activation.

Key Outputs

  • Inception Report.
  • MMSEZ Brand Architecture & Style Guide.
  • Brand Campaign Strategy.
  • Brand Launch Plan & Activation.
  • Location media development.
  • Corporate audio-visual production.