Case study · Brand architecture
Musina-Makhado SEZ – Brand Architecture, Style Guide & Launch
Objectives
- Develop and launch a complete brand architecture and strategy for MMSEZ.
Scope of Work
- Submission of three logo concepts with descriptions.
- Brand applications and style guide development.
- Creation of digital brand assets.
- Roll-out plan for brand campaign.
- Brand launch event activation.
Key Outputs
- Inception Report.
- MMSEZ Brand Architecture & Style Guide.
- Brand Campaign Strategy.
- Brand Launch Plan & Activation.
- Location media development.
- Corporate audio-visual production.