Case study · Research & publishing
Western Cape Tourism Board – Cape Town & Western Cape Travel Trade Guide
Objectives
- Develop a comprehensive travel trade guide through a public-private partnership model.
Scope of Work
- Funding plan development.
- Stakeholder management.
- Research and content development.
- Creative concepts and design.
- Publishing and distribution.
Key Outputs
- Annual printed and digital publications.
- Audio-visual productions.
- Printed and interactive route maps.
- Content management.
- Location media development.
- Corporate video production.