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Case study · Research & publishing

Western Cape Tourism Board – Cape Town & Western Cape Travel Trade Guide

Country & Region: South Africa, Western Cape Province

Objectives

  • Develop a comprehensive travel trade guide through a public-private partnership model.

Scope of Work

  • Funding plan development.
  • Stakeholder management.
  • Research and content development.
  • Creative concepts and design.
  • Publishing and distribution.

Key Outputs

  • Annual printed and digital publications.
  • Audio-visual productions.
  • Printed and interactive route maps.
  • Content management.
  • Location media development.
  • Corporate video production.