Destination

Management &

Marketing Specialists

We help cities, regions, special economic zones and organisations attract visitors, investment and partnerships to grow sustainable destination economies.

Explore Our Work
Company Brochure

OUR FOCUS

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Tourism

Trade

Investment

Strategy · Collaboration · Delivery

WHY· HOW· WHAT

From destination ambition to measurable progress.

WHY WE EXIST

To help destinations across South Africa and Africa compete more effectively for tourists, investment, events, and talent—unlocking their potential and building more competitive, future-ready destination economies.

HOW WE DO IT

We fuse data science, behavioural economics, and bold creativity to re-imagine what possible for your destinations.


Our purpose, approach and services are connected by one goal: helping destinations and organisations move forward with clarity.

WHAT WE DO

We pioneer next generation strategies that dismantle outdated playbooks and ignite rapid growth.

Who Are We?

  • Black and white photo of smiling man wearing a striped button-up shirt, standing in front of a geometric background.

    Mr Morare Manaka

    Founder & Business Director

    Morare’s wealth of experience, and analytical mind fuels his inherent strength to identify new opportunities in relevant markets

    Full Portfolio

  • Black and white portrait of a middle-aged man with short hair and light stubble, wearing a suit and white shirt, standing in front of a geometric artwork.

    Mr Alex Mawer

    Destination Marketing Consultant (Europe)

    Former Global Marketing Director at LEGO and Executive Marketing Director at Visit England; international brand and customer experience strategist.

    Full Portfolio

  • Black and white photo of a smiling woman with dreadlocks standing in front of a geometric pattern background.

    Ms Siphokazi Gwamanda

    Destination Marketing Consultant (Africa)

    Former Global Marketing Director at LEGO and Executive Marketing Director at Visit England; international brand and customer experience strategist.

    Full Portfolio

  • Black and white portrait of a middle-aged man with short, slicked-back hair and a beard, wearing a black zip-up jacket, standing in front of a black background with a partial view of a large geometric shape.

    Dr Richard George

    Destination Marketing Advisor (Tourism)

    Author and academic in tourism marketing, University of Cape Town background. Lead specialist for destination assignments.

    Full Portfolio

  • Black and white portrait of a man with glasses, wearing a suit and tie, smiling, with a geometric cube design in the background.

    Dr Edward Marshall

    Collaborative Leadership Advisor

    Adjunct Professor of Leadership (Ret.), Duke University; executive coach, collaborative leadership consultant, author, and thought leader in trust and collaboration.

    Full Portfolio

  • Black and white portrait of a man with short hair and glasses, wearing a white shirt, looking directly at the camera, with a low-poly Rubik's cube graphic in the background.

    Mr Solly Moeng

    Brand Reputation Consultant

    A widely experienced and recognised brand reputation strategist, media trainer, columnist, current affairs and commentator.

    Full Portfolio

Work we’re proud of

A selection of destination, brand and collaboration assignments delivered with clients and partners.

  • Destination strategy · A province-wide marketing framework, integrated implementation plan and monitoring toolkit designed to grow domestic and international visitation. Read more

  • Investment branding · Brand architecture, positioning, investor-facing communications and a campaign strategy for the emerging special economic zone. Read More

  • Research and publishing · A public-private travel trade guide supported by stakeholder management, research, design, publishing and distribution. Read More.

  • Brand architecture · A complete identity system, campaign strategy, digital assets and launch activation for the special economic zone. Read More

  • Tourism representation · A Cape Town information desk programme combining launch activity, monthly promotions, partnerships and visitor-facing operations. Read More

  • Domestic tourism · Market segmentation, product matching and integrated communications designed to grow market share, spend and geographic spread.

What We Do

Frame

Tailored capability for every assignment.

Destination & Place Marketing

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Each multidisciplinary team is configured around the destination, organisation and measurable outcome required.

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Digital Experiences

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Insights & Analytics

Investigate

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Stakeholder collaboration

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Brand Management

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Creative & Communications

Co-create

Deliver

Our Partners

Logo of BeSu Solutions featuring a hexagon outline, some lines and dots, and the company name in black and green text.

Local knowledge, global capability.

Logo of the University of Cape Town featuring a shield with a lion, a book, and a lamp, alongside the university's name in English and South African languages.
Logo for the Center for Creative Leadership featuring a stylized blue and teal wing or abstract shape, with the organization's name beside it.
Logo of the International Trade Council consisting of overlapping circles in blue, gray, black, and white, with the organization's name to the right.
Widen logo with a blue circle containing a white 'W' symbol, the word 'WIDEN' in gray, and the phrase 'An Acquia Company' with 'Acquia' in blue and a water droplet as the dot in the letter 'i'.
Logo of Tshwane University of Technology with slogan 'We empower people'.

Knowledge Hub

Ideas, insights and conversations from our network.

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Article

What makes a destination strategy move?

From shared vision to a market-facing platform for tourism, trade and investment.

Read the perspective

Articles, podcasts, field notes and practical perspectives linked back to the people and professional services behind them.

View all Knowledge Hub entries →

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From shared vision to a market-facing platform for tourism, trade and investment.

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Article

Leadership that turns strategy into collective action

Article

Read the perspective

Read the perspective

What clients say

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Trusted to bring people, insight and delivery together.

“Stakeholder collaboration and digital experiences are fundamental to successful destination marketing. BAM-SA Group demonstrated exceptional expertise in integrating both into the development of our Destination Marketing Vision 2030 Strategy.”

Modjadji Makoela

Chief Marketing Officer, Limpopo Tourism Agency

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“BAM-SA Group demonstrated exceptional professionalism, technical expertise, and a collaborative approach throughout the project. Their strengths in research, data analysis, stakeholder engagement, and strategic marketing enabled them to deliver high-quality Marketing Frameworks that met our expectations”

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“BAM-SA Group consistently demonstrated commitment, transparency and accountability as the lead marketing agency for the FIFA World Cup Campaign.”

Ndavhe Ramakuela

Director, FIFA Host City Campaign

Bert Bortier

Programme Manager, Exchange vzw

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Posts on Social Media

From LinkedIn